In the UK, in-house agencies' demand for creativity and efficiency often places pressure on creative teams. The relentless pursuit of deadlines, coupled with the ever-expanding scope of projects, has given rise to a concerning phenomenon: overworked teams. As the pressure intensifies, the risk of burnout looms large, impacting the wellbeing of creatives and their output.

As Michael Storey, Senior Creative Consultant, EKCS, explains, “Teams all around the globe are being asked to do more with less. But overwork and burnout are not badges of honour; they’re silent dangers that erode creativity."