SEO is the heart and soul of digital marketing. For increased website traffic, sales, and brand awareness, SEO plays a vital role along with other digital marketing services.SEO is the heart and soul of digital marketing. For increased website traffic, sales, and brand awareness, SEO plays a vital role along with other digital marketing services. SEO keywords and optimization make the website rank at the top of the search engine results page. Thus, it is imperative for the growth of any business.