As a Net zero consultant, hundreds of the biggest publicly traded corporations worldwide have focused on carbon neutrality, net zero emissions, or carbon-negative strategies, according to a net zero consultant. Others, like the commercial real estate firm JLL, which has set a goal of decreasing all emissions by 95% by 2040, have embraced science-based or climate neutrality targets. Similar goals may be seen in a number of British companies, from national energy provider SSE to niche automaker Morgan Motors. They've made moves like cutting down on energy waste in their buildings and setting a lofty 2050 deadline for reaching net zero. Several nations have pledged to achieve net zero emissions in the near future following the ratification of the Paris Agreement.